Safra Group

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Safra Group

Type	Privately held company / Business group
Founded	Mid 19th Century
Headquarters	São Paulo, Brazil
Key people	Joseph Safra, Chairman
Industry	Conglomerate
Employees	10,000
Slogan	" If you choose to sail upon the seas of banking, build your bank as you would your boat, with the strength to sail safely through any storm. Jacob Safra"
Website	www.safra.com.br/ingles

The Safra Group is an international network of privately held companies controlled by the Safra family, comprising a banking and financial institutions conglomerate, industrial operations and telecommunications. Present in the US, Europe, the Middle East, Latin America and the Caribbean, the Safra Group has built a secular global reputation of tradition, security and conservative managed growth.

The Safra Group has numerous non-financial endeavors. In the paper and pulp sector, a partnership has fostered the development of the world’s largest bleached eucalyptus pulp producer, Aracruz.

1 History
2 Strategy
3 Slogan
4 Major Companies
5 Assets and shareholder equity
6 See also
7 Notes

[edit] History

During the 19th century and after the Napoleon’s military campaigns, the effects of the Industrial Revolution on the economies of Europe, the Mediterranean and North America was felt. Thanks to major inventions like the steam engine and electricity and the arrival of the so-called first wave of globalization trade grew exponentially to level proportionally comparable to the 1980's. Financing for this newly intense commercial movement came from rising innovative bankers among them the Safra family. Beginning a lineage of financiers and laying the foundation for modern banking based on improved information and the growing demand for trade between cities, the Safras exchanged merchandise between major cities such as Paris, Nice, Marseille, Madrid, Barcelona, Naples, Trieste, Genoa and Venice with cities like Alexandria, Athens, Istanbul, Beirut, Damascus and Aleppo (a major trade center at the time located in Syria). It was there that merchants and goods from the East and West converged. Aleppo was also home to the Safra family, who with their talent in finance, traded and exchanged contemporary currencies from Europe, Asia and Africa such as the Ottoman Empire’s “para”, the Venice’s “zecchini”, the Maria Theresa’s "thaler" as well as gold and silver bullion, which they were most known for. Jacob Safra, the patriarch was said to mentally calculate the conversion of several currencies and their financing costs in a manner considered extremely quick and accurate.

In the early nineteenth century, Safra Frères et Cie., the family's first financial institution was founded. The financiers earned prestige throughout the Middle East building a reputation based on well-managed and long-term conservative investments. Further economic expansions prompted the family to open new branches in Beirut, followed by Istanbul and Alexandria. In the early 1900's, Beirut was chosen to be the headquarter of the newly founded Bank Jacob Safra for being the most prominent city in the middle east in term of finance. Following the end of World War II, Jacob Safra expanded the new banking activities toward Europe and later to Latin America and the United States. The Safras kept the tradition and gained prominence for their expertise in banking, continuing a long-standing relationship with a community of clients and for proactively and effectually financing trade.

Today, several of them keep this patriarchal tradition in diverse economic areas throughout the countries where the group is present.

[edit] Strategy

The group focuses on tradition, solidity, and conservative wealth management. A conservative approach is the hallmark of the Safra business strategy. This strong philosophy of protecting client’s wealth which has given the group global recongnition, remain their major essence. Priorities are a conservative approach to risk management, managed continuous growth and dynamic product development. With 200 years of dedication to the financial sector, the backbone of the Safra Group’s has always been banking.

[edit] Slogan

Each bank has its own slogan on it local language for marketing purposes. They all involve security and solidity. However, the Safra Group general slogan is present in every Safra Company and has been kept written in stone for over a century. Comprised of a quote from the patriarch Jacob Safra that underlines the group's long term strategy:

If you choose to sail upon the seas of banking,
build your bank as you would your boat,
with the strength to sail safely through any storm.

Jacob Safra

[edit] Major Companies

Safra National Bank of New York is among the leading New York area banks (based on its holding company assets). Nationally recognized as one of the United States’s most well solid banks, Safra National Bank of New York’s core business is private banking. It has branches in the New York area, Florida, as well as representative offices in Mexico, Brazil, Argentina, Chile and Uruguay. Offering face-to-face service and customer-oriented business methods, Safra National Bank of New York serves a select group of high net worth individuals, large corporations and multinational companies. As a complement to its core business, the bank also offers securities trading through its independent registered broker-dealer, Safra Securities Corp., global securities trading capabilities through its investment division, international correspondent banking services and international trade finance. The bank is a member of both the Federal Reserve System and the Federal Deposit Insurance Corporation (FDIC) and Safra Securities Corp. is a member of the National Association of Securities Dealers (NASD).

Bank Jacob Safra - Switzerland is an independent Swiss Bank headquartered in Geneva Switzerland. Jacob Safra Bank reinforces the traditionally solid presence of Safra in the globe with its has multiple branches in Geneva and Zürich and subsidiares in Lugano and Monaco. Jacob Safra Bank serves clients with the advantages of the local business environment and a safe port for investment, given the country's rigorous supervision of capital adequacy and strict banking secrecy laws. Bank Jacob Safra Switzerland's flagship product is its account officers-comprising a team of multilingual, highly experienced professionals that are picked from the top of their respective financial segments. These officers, as extensions of Bank Jacob Safra Switzerland's philosophy to strive in managing assets, covering all investment areas, and in meeting the needs of the Bank's diverse client base.

Safra Asset Management Corporation in New York provides discretionary management and advisory services to institutional and private clients with respect to portfolios of hedge funds. It is the combination of the key members of Safra's hedge fund of funds team and the Fund of Hedge Funds efforts of Alpha Investment Management, which had been exclusively committed to the hedge fund business since 1988. Safra Asset Management acquired the majority of the fund of hedge fund assets of Alpha Investment Management in August 2004. The Safra Group has significant principal capital invested in hedge funds, expertise and proven experience in the US, Europe, Latin America, and the Middle East. They are uniquely poised to understand the nuances of the world's most dynamic markets. Safra is dedicated to growing the business, as shown by their significant capital commitment.

Banque Safra-Luxembourg S.A. is an independent European banking institution. The bank’s activities are focused on private and commercial banking, offering a sophisticated array of products and a highly personalized approach to meet its clients’ needs. Employing a sound knowledge of banking expertise, discretion and confidentiality, Banque Safra-Luxembourg attends its customers worldwide by developing successful financial strategies that are catered to its clients’ specific objectives and investment profiles. The bank is a member of the AGDL, a non-profit association that insures deposits made by small businesses and individuals, regardless of their nationality or country of residence.

Banque Safra-France S.A. is a wholly owned subsidiary of Banque Safra-Luxembourg S.A. It is incorporated and operates under French laws and regulations. Like its parent company, the French subsidiary focuses on private and commercial banking, offering local and international services.

Banco Safra S.A. is an important and respected player in the Brazilian and international banking sector, ranking among the country’s ten largest private sector financial institutions in terms of total assets. A full-service commercial bank, Banco Safra S.A. operates in all areas of the financial sector. Through its major Brazilian subsidiaries, Banco Safra de Investimento S.A., Safra Leasing S.A. Arrendamento Mercantil, Safra Seguros Gerais S.A., Safra Vida e Previdência S.A., Safra Distribuidora de Títulos e Valores Mobiliários and Safra Corretora de Valores e Câmbio Ltda., the bank’s activities extend to leasing, securities underwriting, investment fund management, brokerage, insurance and credit operations. The bank is also a respected player in trade finance, asset management and treasury operations.

Banco Safra (Cayman Islands) Limited is a wholly owned subsidiary of Banco Safra S.A., incorporated under the laws of the Cayman Islands. Known as Safra Cayman, the institution provides trade-financing services to its clients and correspondent banks, as well as other branches and divisions within the Safra Group. It also offers a broad range of commercial and financial services, especially in the trade finance area.

Safra International Bank and Trust Ltd., a bank incorporated under laws of the Commonwealth of the Bahamas, focuses on asset management and advisory services, also providing assistance with treasury operations and portfolio management for its clients. Since 1994, Safra International Bank has been the Group’s principal vehicle for treasury transactions in international markets.

Aracruz Celulose S.A., controlled by the Safra Group jointly with Lorentzen Group, Votorantim Group, and BNDES (Brazil’s national development bank), is the world’s largest producer of bleached eucalyptus pulp, with an output of 3.0 million tons per year. Shipping mainly to Europe and North America, Aracruz is fully integrated with its own forests, pulp mills, private port terminal, water treatment and electric power plants. Aracruz is committed to sustainable wood production with minor environmental impact. All pulp and sawn wood produced come only from renewable eucalyptus plantations totaling more than 2600 square kilometres.

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