Russell Weiner
From Wikipedia, the free encyclopedia
Russell Goldencloud Weiner (born 1970) is the creator of the Rockstar energy drink. Weiner is also the founder and CEO of the company, which is based in Las Vegas, Nevada. Weiner is the son of Michael Weiner, Ph.D. (better known as radio talk show host Michael Savage); both of Goldencloud Weiner's parents are herbalists.
http://www.savage-productions.com/aircraftcarrier/hor/060630-N-0684R-066.JPG
Before selling Rockstar, he co-founded The Paul Revere Society in 1996 with his father Michael Savage, radio commentator.[1][2] From 4,000 members,[3] Michael and Russ received enormous sums of money, tax-free.[4]. In 1998, Russ ran for a seat in the California legislature (State Assembly, District 6) on the platform of being a card-carrying Paul Revere Society member. Footage of the televised debate shows him pulling out the membership card, holding it up high, and speaking at length about his membership in the society.[5] His candidacy was endorsed by his father, mother, and one other person.[6] On June 5, 2006 the IRS stripped the society of its tax-free status.[7]
For details on how Rockstar was formed from an idea from Redbull, his parents' recipes, $50,000 seed money, and above-standard industry treatment rocketing sales to $100 million, go to: http://tolucantimes.com/columns112905/one_on_one/ http://www.allbusiness.com/management/282951-1.html http://www.rab.com/public/rst/rst_new/rstarticle.cfm?id=719&type=article2
