Rua Oscar Freire

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Rua Oscar Freire is a tree lined street in the Jardins district of São Paulo, stretching from Alameda Casa Branca to Avenida Doutor Arnaldo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped developing the city's first morgue (Instituto Médico Legal). It's considered the posh street in Sao Paulo, like Los Angeles's Rodeo Drive of Brazil. The street in located in the Jardins area of the city. Some shops located on Rua Oscar Freire and it's surroundings are worldwide famous Louis Vuitton, Armani, Dior, Versace, Diesel, Cartier, Cavalli, Bulgari, Salvatore Ferragamo and the best of Brazilian fashion - Alexandre Herchcovitch, Forum, Ellus, NK Store, Sergio K, Osklen and many other designers.

Rua Oscar Freire is also called the Brazil's "luxury square" and is one of Latin America's most prominent commercial streets. Recentelly, the street's stores funded a project to remove the obstructing electric poles and install an underground fiber-optic lines instead, in an attempt to make the street more appealing to the shoppers.