Romano Artioli
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Romano Artioli is an Italian entrepreneur, born in Moglia (Mantova) and raised in Bolzano and one-time owner of Bugatti and Lotus. Under Artioli's stewardship Bugatti was revived, produced a single car, the Bugatti EB110, and went bust.
Artioli purchased Lotus from General Motors in August 1993. He sold a majority stake to Proton in 1996 to fund his losses due to the insolvency of Bugatti but stayed on the board as Special Projects director until 1998.
The Lotus Elise was named after Romano Artioli's granddaughter.