Rock DJ (song)

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"Rock DJ"
"Rock DJ" cover
Single by Robbie Williams
from the album Sing When You're Winning
Released July 31, 2000 (UK)
August 7, 2000 (Australia)
Format CD
Recorded 2000
Genre Alternative
Length 4:16
Label Chrysalis
Chart positions
Robbie Williams singles chronology
"Win Some Lose Some"
(1999)
"Rock DJ"
(2000)
"Kids"
(2000)

"Rock DJ" was the first single on Sing When You're Winning, British pop singer Robbie Williams's third album. The song opened at the top of the UK Singles Chart.

[edit] Music Video

The music video was surrounded by controversy because of its explicit content. The video begins with Williams dancing on a roller-disco with girls skating around him. He wants to get the attention of the female DJ standing above the stage, so he begins stripping off his clothes. After this does not get her attention, he starts stripping his flesh, muscles and organs, too, until the only thing that is left from him are his bones. In the end, he achieves the DJ's attention and dances with her as a skeleton. The video ends with titles, reading "No Robbies were Harmed During the Making of this Video".

The video's ending (beginning with Williams taking off his skin) was cut by most music channels around Europe, including VIVA, MCM and MTV. VH1 Europe decided to use its own video for the song, created from recording studio footage. An example of a TV station that still plays the full video is Bulgarian channel MM.

In 2001, "Rock DJ" won the MTV Video Music Award for Best Special Effects.

In 2006, this song's music video has been voted by MTV viewers as the 7th Most Groundbreaking Videos Ever.

[edit] U.S. Reaction

Though the album Rock DJ appeared in, Sing When You're Winning, was never released in The U.S. and neither was the single, Rock DJ got some attention in America due to the music video's shock value. Some people in America refer to Robbie as "that dude who ripped his own skin off". Beacuse of the controversial video, Rock DJ won the MTV Video Music Award for Best Special Effects and was featured on Fuse network's Pants-Off Dance-Off.

[edit] External links

Preceded by:
"I'm Outta Love"
by Anastacia
RIANZ (New Zealand)
number one single

20 August 2000
Succeeded by:
"Freestyler"
by Bomfunk MC's
Preceded by:
"Freestyler"
by Bomfunk MC's
RIANZ (New Zealand)
number one single

17 September 2000
Succeeded by:
"Freestyler"
by Bomfunk MC's
Preceded by:
"7 Days" by Craig David
UK number one single
August 12, 2000
Succeeded by:
"I Turn To You" by Melanie C