Robertsons
From Wikipedia, the free encyclopedia
Robertson's is a U.K. brand of marmalades and jams, owned by RHM. They produce the "Golden Shred" marmalade.
The company was founded in 1864. Marmalade was originally produced in the back of the shop, but soon a factory was set up to meet increased demand, and jam and mincemeat were added to the range.
In 1928 Robertson’s started the Golly brooch collector scheme which became the longest running collector scheme in history, only finishing in 2001 when Golly was replaced by Roald Dahl characters.
Robertson’s has had a Royal Warrant since 1933.
[edit] Advertising
Robertson's was traditionally advertised by "Golly" the Gollywog, but ceased using it in 2001, due to pressure over it being perceived as a racist symbol.[citation needed]