Rice-A-Roni

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An assortment of Rice-A-Roni boxes
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An assortment of Rice-A-Roni boxes

Rice-A-Roni is a product of The Quaker Oats Company. It is a boxed food mix that consists of rice, vermicelli, seasonings, and sometimes other ingredients. Rice-A-Roni was first introduced in 1958 in the Northwestern United States, and went nationwide four years later. Its companion, Noodle-Roni was introduced in 1964, and became Pasta-Roni in 1995. In television commercials, it is called "The San Francisco Treat!"

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