Revival (television)

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In the television broadcasting industry, a revival is an attempt to revive or revitalize a defunct television program by producing new, original episodes to televise.

Television network executives may decide to attempt to revive a television program when they feel that a market once again exists for it.

Historically, few television revivals have been popular. Perry Mason, Mission: Impossible, and Burke's Law are examples of successful revivals in the United States. According to the television researchers Tim Brooks and Earle Marsh, a revival television program in the United States has a lesser chance of succeeding than an entirely new program.

Revivals are one of several programming strategies television networks employ to capitalize further on successful programs; among the other methods are spin-offs, cast reunions, and television movies based on the original program.

Unlike spin-offs—in which a television network creates a new program around one or more familiar, popular characters from a different program—a revival involves the reintroduction of (nearly) all of the original program's storyline, characters, and locales.

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