Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle: Remaking the Way We Make Things is William McDonough's book, written with his colleague, the German chemist Michael Braungart. It is a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.
In addition to describing the hopeful, nature-inspired design principles that are making industry both prosperous and sustainable, the book itself is a physical symbol of the changes to come. It is printed on a synthetic 'paper,' made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. And the book can be easily recycled in localities with systems to collect polypropylene, like that in yogurt containers. This 'treeless' book points the way toward the day when synthetic books, like many other products, can be used, recycled, and used again without losing any material quality—in cradle-to-cradle cycles.
[edit] See also
[edit] External links
- [1] "The Next Industrial Revolution", a Documentary film about William McDonough and Michael Braungart
- McDonough on Cradle to Cradle McDonough's Web site information on Cradle to Cradle designs
- William McDonough + Partners McDonough's architecture and community design firm.
- MBDC,The design firm co-founded by McDonough and Michael Braungart.
- Braungart.com Michael Braungart’s Web site
- Q&A with Braungart in Science & Theology News by Chhavi Sachdev
- TreeHugger Gets Naked & Wet With William McDonough - Explanation of the Durabook technology used by Cradle to Cradle
