Relentless (drink)
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Image:Coca-cola-relentless-energy-drink.jpg
Original relentless can.
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The image above is a candidate for speedy deletion. It will be deleted on 2006-12-09.
It should be possible to replace this fair use image with a freely licensed one. If you can, please do so as soon as is practical.
Relentless is a stimulant drink created in 2006 by Coca-Cola to rival other stimulant drinks such as Red Bull.
[edit] Overview
The first information about this drink was released in February of 2006, where it was stated that the product was aimed toward "18-34 year-olds involved in action sports or who have active lifestyles." This drink has also sparked concern in shops as it has the same caffeine concentration as Red Bull (32mg/100ml) but the can is twice the size. Coca-Cola responded that the packaging clearly states how much caffeine is contained in each can. The can design was "inspired by the attitude and artistry found within the world of core action sport and modern punk rock".
The slogan of the drink is "No Half Measures."
