Red Zinger Bicycle Classic

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The Red Zinger Bicycle Classic (1975-1978) was a road bicycle racing stage race.

[edit] History

In 1975, Mo Siegel and John and Wyck Hay, founders of the Celestial Seasonings herbal tea company, launched the Red Zinger Bicycle Classic race to promote their new Red Zinger tea.

In 1979, Michael Aisner, the race's then PR director, bought the race for one dollar from Siegel, and with his blessing took the idea of a grander event to Peter Coors, the beer impresario. Over the next 8 years, the Coors Classic grew into two weeks of racing in California, Nevada and Colorado, with stages in some years in Hawaii and Wyoming.