Red Rooster
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- For other uses, see Red Rooster (disambiguation).
| Red Rooster | |
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| Type of Company | Private |
|---|---|
| Founded | 1972 in Kelmscott, Western Australia Franchising commenced in 1979 |
| Headquarters | Balcatta, Western Australia |
| Key people | Kailis family, Founders Alan Tulloch, National Franchise Manager |
| Industry | Restaurants |
| Products | Fast food, including subs, baguettes, wraps , burgers, salads, desserts, |
| Revenue | Not disclosed |
| Net income | Not disclosed |
| Employees | 5000 (as per corporate website) |
| Slogan | It's gotta be red |
| Website | Official website |
Red Rooster is Australia's largest [citation needed] quick service restaurant chain. Red Rooster specialises in selling roasted chicken and other related products.
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[edit] History
The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer purchased the business in July 1981. In 1992, Red Rooster bought the Big Rooster chain to expand into the eastern states. These stores were re-branded as Red Rooster. In May 2002, after several years of being owned by Coles Group (previously known as Coles Myer), Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited[1], who owned the competing Chicken Treat fast food chain. Currently there are over 290 Red Rooster stores in Australia represented in all states and territories of Australia except Tasmania.
[edit] Menu
Until the late 1990s the stores were only open from lunchtime til about 9pm. Since then they have extended trading hours and started to produce a breakfast menu in response to McDonald's breakfasts. They have also begun selling low-fat and lower-salt products in response to consumer demand for 'healthy' meals.
Red Rooster is sometimes considered to be a healthier alternative to KFC as the core product is rotisserie roasted chicken, rather than fried[citation needed]. Rotisserie roasted chicken does not absorb the cooking oil that fried chicken does. The original and most popular menu item is a portion (1/4) of rotisserie cooked chicken served with deep fried chips, called the Classic Quarter.
Red Rooster chicken is generally served as a full portion of chicken, either 1/2 or 1/4 chicken, rather than individual pieces. A selling point of the chips served at Red Rooster is the chicken flavoured seasoning they are sprinkled with.
[edit] Marketing and Promotions
Over the years Red Rooster has utilised various slogans and campaigns but they mainly focus on the name "Red Rooster" or at least the word "Red". A popular jingle of the 80's and early 90's used the words "Are you Red Red, Ready Red Rooster".
Presently they are using the "it's gotta be...(insert word)" type slogan and campaign.
Quoted from Red Rooster website - "It’s all about how red is the best choice. Whether it’s picking the fastest bumper car, the most spectacular sunset or the best dress for standing out, it’s gotta be red. And, if you want the best tasting roast chicken, well… it’s gotta be red. Red Rooster"
[edit] Position
Currently, the Restaurant employs over 5000 staff and has over 360 stores globally.[citation needed]
[edit] References
- ^ ACCC (April 30 2002). Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd. Retrieved on 2006-07-18.
