Red Book (Liberal Party of Canada)
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The Red Book, officially titled Creating Opportunity: The Liberal Plan for Canada was the platform of the Liberal Party of Canada in the 1993 federal election. It earned its name from its bright red cover, red being the official colour of the Liberals. It was a 112 page booklet; many thousands of copies of it were printed, and it was widely distributed. There was even talk of trying to mail a copy to each Canadian household, but it was decided this would be too expensive.
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[edit] Purpose
It was exceptional in how specific it was; while platforms before and since have contained a few substantive promises and many vague statements of principle, the Red Book laid out a long list of changes that the Liberals would make if brought to power.
It was also rare in Canada to have an entire platform released at once. Generally, a party would release a policy idea, wait for it to gather as much media attention as possible, and then release another. Those ideas had also been released during speeches by the party leader, not printed in unbending prose.
Perhaps most central was that the Liberal Red Book gave costs for each of their promises and summed them. Never before had a party attempted to clearly prove that its promises were fiscally responsible and practical.
It was one of the first "contract with the public" type platforms, an idea used by the United States Republicans in their 1994 Contract with America and Mike Harris's 1995 Common Sense Revolution in Ontario. Other parties have also started to copy the Red Book, and today every party publishes a large policy platform near the start of the election.
[edit] 1993 Election
The Liberals, out of power since 1984, were widely expected to win the 1993 election based on the great pan-Canadian dislike for the Progressive Conservative government of Brian Mulroney. The Liberals under Jean Chrétien were worried by a jump in Tory support with the selection of new leader Kim Campbell.
A larger concern was the general Canadian antipathy towards politicians after the tumultuous and scandal plagued Mulroney years. The 1992 referendum on the Charlottetown Accord was widely interpreted of a rejection of Canada's political elite by the general population.
To attempt to break through the cynicism and distrust the Liberals felt that being more specific and making many promises would help ensure a victory, thus the Red Book was created.
The Red Book was drafted mainly by Paul Martin, who finished as runner-up in the 1990 Liberal leadership convention to Chrétien, and Chaviva Hosek a top policy official with the Liberals. By giving Martin a prominent role in the campaign, this was seen as Chrétien's attempt to unify the Liberal Party.
[edit] Impact
The Liberals rolled out the Red Book on September 19, not long into after the September 8 election call. Several days later, the Progressive Conservatives released the hastily assembled A Taxpayer's Agenda, but the Liberals had captured the reputation of being the party with ideas since they had essentially released their entire platform. Thanks to the Red Book as well as a gradual decline in support for the governing Conservatives (unpopularity, vote splitting with Reform and Bloc), the Liberals won a strong majority government with 177 seats--the third-best result in the party's history, and their best performance since their record 190 seats in 1949. The Conservatives were nearly eliminated from the political scene, falling to two seats in the worst defeat ever suffered for a governing party at the federal level.
[edit] Broken Promises
The specificity of the Red Book came back to haunt the Liberals, however, and much of the next few years were spent defending broken promises. The most notable of these was the Goods and Services Tax, which the Liberals had promised to replace but did not. Critics also said that the Liberals had broken their promises to increase the power of individual Members of Parliament and introducing a national childcare program.
The majority of the promises were kept, however. Chrétien famously argued that 78% were honoured, a mark he could live with[citation needed]. Others contest whether some of these promises were kept or not. Some of the most notable promises from the Red Book that were kept was the pledge to cancel the purchase of new naval helicopters, canceling the sale of Toronto Pearson International Airport, reforming unemployment insurance, more gun control, and reducing the size of the armed forces with the end of the Cold War. Perhaps the most important pledge kept was that of returning Canada to fiscal solvency.
The 1997 and 2000 elections saw new Liberal Red Books. These contained far fewer specifics and more generalities. The Liberals were worried about the danger of more broken promises and were also running low on new ideas. By 2000, many pundits felt it would be better named the "Red Pamphlet" due to its brevity.
