Talk:Rebranding

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Brand that have been rebranded: Opal Fruits, Marathon, Jif, Wispa, Cellnet, One2One, Abbey National, Midland Bank, Channel 5, Oil of Ulay, Line One, Mercury, BSB, British Caledonian for addition.—The preceding unsigned comment was added by 81.179.77.60 (talk • contribs).

Will contributers please be aware of the difference between REBRANDING and REPOSITIONING.—The preceding unsigned comment was added by 81.179.167.234 (talk • contribs).

Agree, but also please be aware that you should not delete content from discussion pages, which I have reinstated. This provides your request with some context. It also helps to identify what you are referring to, in this case positioning (marketing).--Shantavira 08:24, 8 August 2006 (UTC)

[edit] POV

I've removed this paragraph which seems to me to promote a non-neutral point of view:

Rebranding has proven to be a boon for small media consultancy businesses who find that the heads of major corporations are more likely to part with a huge amount of money in return for a contrived word, than admit they can't manage their business competently.

This is certainly an opinion that some people hold of rebranding, but we shouldn't state it as fact. A reference to an article critical of rebranding would be better. -- Andy Smith (talk) 23:53, 21 September 2006 (UTC)