Ray Gun (magazine)

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Ray Gun was an American alternative rock-and-roll magazine, first published in 1992 in Santa Monica, California. Led by founding art director David Carson, Ray Gun created new boundaries on the cutting edge of magazine publishing by abandoning the usual conventions of headlines, columns, and even page numbers. The result was a chaotic, abstract style, not always readable, but usually vivid in appearance. This self-consciously hip, unconventional approach soon emerged on album covers, concert posters, and MTV, signaling the birth of a bona fide movement. It folded in 2000 under a cloud of financial mismanagement and tax evasion. Owner-founder Marvin Scott Jarrett (one-time publisher of a late-80s incarnation of Creem) also created the magazines Bikini, Stick, Huh, and later became the editor in chief of Nylon, a New York-based fashion magazine.