Rawkus Records

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Rawkus Records
Parent company Universal Music (2002-2004) Sony BMG (2005-present)
Founded 1996
Founder(s) Brian Brater
Jarret Meyer
James Murdoch
Distributing label Interscope/Geffen (1999-2004)
RED Distribution (2005-present)
Genre(s) Hip hop
Country of Origin United States
Website Official site of Rawkus Records

Rawkus Records is an independent hip hop record label that enjoyed considerable exposure and massive success in the late '90s. Rawkus was established in 1996 by Brian Brater and Jarret Meyer, with financial backing from a school friend, James Murdoch, son of Rupert Murdoch. Due to their connections to a source of money, Rawkus had the budget to advertise as well as the big hip hop labels. In 1999 it entered into a distribution deal with Interscope/Geffen, whose parent company was Universal Music.

Rawkus was responsible for bringing fame to many underground hip hop acts such as Sir Menelik; Company Flow; the High and Mighty; Mos Def and Talib Kweli (a duo known as Black Star), Common, Pharoahe Monch, Skillz, and DJs and producers such as Hi Tek, Dr. Luke and DJ Evil Dee, as well as resurrecting hip hop legend Kool G Rap. It helped launch the conscious hip-hop movement through these artists and their influential compilations The Lyricist Lounge and Soundbombing, which each had worldwide tours.

In 2002 Rawkus inked a joint venture deal MCA to take their underground sound mainstream, with its roster including Mos Def, Talib Kweli, Pharoahe Monch, The Roots, and Common. Soon after joining with MCA, MCA folded and Interscope/Geffen bought Rawkus and attempted to shift the focus from underground acts producing what they wanted to producing what Interscope/Geffen wanted.

In January of 2004 it was reported that Rawkus split from Geffen and was moving on from some of its initial acts in an effort to rebuild its movement, hence ending an era. In an interview with hip-hop news site AllHipHop.com, Hi Tek said, “They took chances and gave their life to underground hip-hop when no one else would. I really appreciate them. I think Rawkus was part of keeping real hip-hop music alive in its down times.”

In July of 2005 it was announced that Rawkus had re-emerged with a new distribution deal with RED Distribution, the independent distribution arm of the SonyBMG family, with releases planned for 2006. New releases are scheduled from hip hop group The Procussions and Chicago rappers Naledge and Double-0 (Kidz In The Hall), as well as hip hop group Panacea.

[edit] Rawkus compilations

[edit] See also

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Rawkus Records
Groups
Black Star | Company Flow | Da Beatminerz | The High & Mighty | Jurassic 5 | Smut Peddlers
Artists
Big L | DJ Spinna | Hi-Tek | Mos Def | Pharoahe Monch | Skillz | Talib Kweli
Full length albums
Funcrusher Plus | Soundbombing | Lyricist Lounge, Volume One | Black Star | Soundbombing 2 | Heavy Beats, Vol. 1 | Little Johnny From the Hospitul | Home Field Advantage | Black on Both Sides | Internal Affairs | The Big Picture | Train Of Thought | Lyricist Lounge 2 | Porn Again | Hi-Teknology | Brace 4 Impak | Soundbombing 3 | I Ain't Mad No More | The Beautiful Struggle | Best of Decade I: 1995-2005
In other languages