Raisin Bran

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A Raisin Bran box
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A Raisin Bran box

Raisin bran is generally consisting of wheat bran flakes mixed with raisins. It is manufactured by several companies under a variety of brand names including General Mills' Total Raisin Bran and Raisin Nut Bran; and Kraft Foods' Post Raisin Bran.

Skinner's Raisin Bran was the first brand on the market, introduced in the United States in 1926 by U.S. Mills, best known for the similar Uncle Sam Cereal. The name "Raisin Bran" was at one time trademarked, but widespread use of the term to refer to any bran-and-raisin cereal caused it to become genericized, so that it can no longer be subject to trademark protections.

Today, the best known brand is Kellogg's Raisin Bran, introduced in 1942. It is known for its advertising slogan, "Two scoops of raisins in Kellogg's Raisin Bran" and its mascot, an animated sun named "Sunny" introduced in 1966. Kellogg's now also markets a variety called Raisin Bran Crunch. Raisin bran is touted for its high dietary fiber content, but sometimes criticized for containing too much sugar; raisins naturally contain high levels of fructose.

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[edit] Trivia

In an episode of Family Guy, Sunny drops two scoops of Raisin Bran Cereal on a car, crushing it. In a later episode, during a 'flashback' scenes, Moby-Dick is staying with them and asks Peter if they have any Raisin Bran, then gets really upset when Peter suggests he mix raisins with Total Cereal.

[edit] Songs Used

  • "Two scoops of raisins in a box of Kellogg's Raisin Bran." (United States, used until the 1990s)
  • "Two scoops of raisins in a package of Kellogg's Raisin Bran." (Canada, used until 1993, revived in October 2006)
  • "Two scoops of raisins, in Kellogg's Raisin Bran." (Canada, used in the mid-late-1990s)

[edit] Sultana Bran

A Sultana Bran box
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A Sultana Bran box

Kellogg's markets a similar cereal under the name "Sultana Bran" in Australia and New Zealand. Sultana Bran's declared market is health-conscious parents wanting their children to enjoy a fibre-rich diet. Sultana Bran enterprises to nullify the unappealling nature of bran with the sweetness of sultanas, making the cereal palatable for children.

In the UK as well, Kellogg's sells the cereal "All-Bran Sultana Bran."


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