Rail Alphabet
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Rail Alphabet is a font designed by Jock Kinneir and Margaret Calvert for British Railways. First used, by them in signing tests at London's Liverpool Street Station, it was then adopted by the Design Research Unit (DRU) as part of their 1965 rebranding of the company. [1]
The re-branding was comphrehensive and included a logo (the double arrow originated by DRU), a shortened name British Rail, station environments, train liveries, and promotional literature.
The font can still be seen on some station signage, safety and trackside signs, and safety/operating notices within the trains themselves, but in the post-privatisation era, some of the train operating companies (TOC's) who manage individual stations on the British railway network have chosen to use their own fonts and typography for station signage, which has degraded the consistency of design across the railway network.
Rail Alphabet is similar, but not identical, to a bold weight of Helvetica (and, not quite as similar, Akzidenz Grotesk or Arial). Akzidenz Grotesk had earlier also provided the same designers the broad inspiration for the Gatwick Airport signing (which later became the British Airports Authority (later known as BAA) standard) and Transport typeface used for all road signs in the United Kingdom. Similar forms also underpin their signing scheme for the National Health Service.
[edit] References
- ^ Design Museum - Jock Kinneir + Margaret Calvert, URL Accessed 09 October 2006
[edit] See also
- Transport Typeface - Another font designed by Kinneir & Calvert for use on UK road signs.
- Johnston Typeface - The typeface used by London Underground, designed by Edward Johnston.
- Public signage typefaces