Qoo

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Qoo Character

Qoo (クー) is a non-carbonated beverage from the Coca-Cola Company. Originally introduced in Japan in 1999, Qoo is now available throughout much of Asia and in Germany in a variety of flavors including grape and orange.

The name, pronounced "kuu", comes from the mascot's reaction to tasting the drink. The mascot was designed by Momoko Maruyama, who created Deko Boko Friends.

Qoo is transliterated in Chinese as 酷兒 (kù ér). It evokes images of “cool kid” since 酷 (kù) is a transliteration of the English word cool and 兒 (ér) means ‘child’ or ‘son’. However, 酷兒 also happens to be the same transliteration as has been adopted for the English word queer referring to sexual orientation or gender identity.

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