Pure Morning

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"Pure Morning" is a song by Placebo featured on their album Without You I'm Nothing.

It is also usually considered as their second most played song shadowed only by 'Every You, Every Me". The most recognisable pattern to the song is the repetition of the line A friend in need's a friend indeed at the beginning on each verse. The song has been featured often in British television advertisements.

The video, directed by Mick Gordon, portrays police trying to talk down Brian Molko who is about to jump off a building. Band members make a cameo appearance as rubberneckers.

This song was also included as track 12 on Big Shiny Tunes 3.

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Placebo
Brian Molko | Stefan Olsdal | Steven Hewitt
Live members: William (Bill) Lloyd | Alex Lee
Discography
Studio albums: Placebo | Without You I'm Nothing | Black Market Music | Sleeping with Ghosts | Meds
DVDs and compilations: Soulmates Never Die (Live in Paris 2003) | Once More With Feeling (video collection) | Once More with Feeling
Singles: "Bruise Pristine" | "Come Home" | "36 Degrees" | "Teenage Angst" | "Nancy Boy" | "Pure Morning" | "You Don't Care About Us" | "Every You Every Me" | "Without You I'm Nothing" | "Burger Queen Francais" | "Taste In Men" | "Slave To The Wage" | "Special K" | "Black Eyed" | "The Bitter End" | "This Picture" | "Special Needs" | "English Summer Rain" | "Twenty Years" | "Protège-Moi" | "Because I Want You" | "Song to Say Goodbye" | "Infra-Red" | "Meds" | "Follow The Cops Back Home"