Purchase justification reflex
From Wikipedia, the free encyclopedia
 |
This article is uncategorized.
Please help improve this article by adding it to one or more categories, so it may be associated with related articles (how?). Please remove this tag after categorizing. |
Purchase Justification Reflex (PJR) is a theoretical psychological condition in which the purchaser praises a recently purchased item in order to make themselves feel better about the purchase, which they regret in some respect.
