PUMA AG
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| PUMA AG | |
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| Type of Company | Sport |
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| Founded | 1924 |
| Headquarters | Herzogenaurach, Germany |
| Key people | Rudolf Dassler |
| Products | Sports clothes, equipment, and vehicles |
| Employees | 3,200 approx. |
| Website | www.puma.com |
PUMA AG Rudolf Dassler Sport (PUMA) is a large German-based multinational company that produces athletic shoes and other sportswear.
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[edit] History
The company was founded in 1924 as Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in Herzogenaurach, Germany by Rudolf Dassler, the brother of Adolf "Adi" Dassler, who founded competitor Adidas. The company now operates a virtualized corporate structure, using electronic communications to disperse the organization across the globe.
The company changed its name to PUMA Schuhfabrik Rudolf Dassler in 1948, and became a public company in 1986, listed on the Börse München and Frankfurt Stock Exchange.
[edit] Puma Now
Today, PUMA AG has approximately 3,200 employees and distributes its products in more than 80 countries. For the fiscal year 2003, the company had a revenue of €1.274 billion.
Puma were the commercial sponsors for the 2002 anime series, Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand.
Puma are the main producer of enthusiast driving shoes and race suits. They are the prime producer in both Formula One and Nascar. They had successfully won the rights of sponsoring the 2006 FIFA World Cup champions, the Italian national football team, with them making and sponsoring the clothing worn by the team. Their partnership with Ferrari to make Puma-Ferrari shoes has also contributed to this effect.
[edit] National football teams
Puma sponsors many national football teams:
- Poland
- Paraguay
- Côte d'Ivoire
- Angola
- Yemen
- Iran
- Czech Republic
- Italy
- Ghana
- Switzerland
- Togo
- Tunisia
- Saudi Arabia
- Bahrain
- Macedonia
- Bulgaria
- Belarus
- Georgia
- Azerbaijan
- Israel
- Austria
- Cameroon
- Egypt
- Senegal
At the 2006 FIFA World cup, in 36 of the 64 games, at least one team playing was wearing clothing sponsored and made by Puma.
[edit] Clubs
It has also sponsored and created the clothing for several noted professional football clubs:
- Helsingborgs IF
- VfB Stuttgart
- AS Monaco
- OGC Nice
- Real Valladolid
- Bnei Yehuda Tel Aviv
- Boavista FC
- Bristol City F.C.
- Brisbane Lions A.F.C.
- Coventry City FC
- Cruzeiro EC
- Colón de Santa Fe
- Essendon Bombers A.F.C
- Gimnasia y Esgrima de La Plata
- Grêmio FBPA
- Hamburg
- S.S. Lazio
- Sporting Clube de Portugal
- Tottenham Hotspur FC
- Villarreal
- CF Pachuca
- Peñarol
- Reading
- Kilkenny City
- Plymouth Argyle F.C
[edit] External links
- Puma.com – Official site
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