Publicist

From Wikipedia, the free encyclopedia

A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or movie. Publicists usually work at large companies handling multiple clients. See more at Publicity.

An older meaning of the term is closer to pamphleteer: someone who circulates ideas by publishing them, perhaps in ephemeral forms.

Publicist is also a free web server software, created for web papers, that allows groups of people to write and publish together on the web (i.e. schools or single classes, clubs, or other groups who wish to express themselves). Now translated into both Swedish and English.

[edit] Compare to

Agency (agent)
Management (manager)
Promotion (promoter)

In other words, a publicist's main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, its public and media outlets. A publicist writes press releases, manages campaigns and other public relations functions. There are small agencies such as Shandwick and smaller shop such as RushPRnews, an agency can consist of a one-person shop to thousands of individuals and fees can varie wildly.