Project SCUM

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Project SCUM was a "Sub Culture Urban Marketing" scheme proposed by R.J. Reynolds Tobacco (RJR) to sell cigarettes to members of the "alternative life style" areas of San Franciso, in particular the large number of gay people in Castro.[1]

[edit] See also

[edit] References

  1. ^ Project SCUM (PDF) (1995).

[edit] External links


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