Production values
From Wikipedia, the free encyclopedia
Production values is a media euphemism for "production cost." It refers to the professional look, or "polish," of a production. Factors that affect perceived production value may include video and audio quality, lighting, number of errors, and amount and quality of special effects. The latest Hollywood film is likely to have high production values whereas a shaky home video is likely to have low production values. The production values of a piece of work do not necessarily correspond to its artistic merit; a film can look very polished but have a poor script, acting and direction. However, high production values do usually correspond to its large budget.
Low production values can be an intentional or unintentional source of humor. B movies are often enjoyed, not in spite of, but because of its comical special effects, glaring continuity errors and poor video quality (by today's standards). Some productions have intentionally low production values for comic effect (see Camp (style)).
