Product requirements document

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A product requirements document (PRD) is used in product marketing to plan and execute new products. A PRD is often created after a marketing requirements document (MRD) has been written and been given approval by management. Generally it indicates that the product or change proposed is closer to implementation.

Typical components of a product requirements document are:

There are obviously many variations in this type of document, and they often vary based on the type of product and size of the company. If there is no marketing requirements document in place, a product requirements document can be thought of as a business and operations plan for a product. If the marketing document exists, the product document focuses more on the technical aspects of the product and the execution of building it.

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