Product News - Business to Business

From Wikipedia, the free encyclopedia

Product news is found in all types of publications from consumer to business-to-business.  It is generally articles or press releases announcing the introduction of a new or improved product.  Product news feeds a curiosity on what is new or better.  On the consumer side it is often equated with gadget envy.  What is the latest new cell phone or PDA?  Who has the better notebook computer?  What is the new technology that makes all these gadgets better?

New product news stories have always been essential to the success of any industry publication. Whether consumer or business-to-business, these stories make up parts of the editorial content because of reader interest.

Why Product News Content?

In the business-to-business (b2b) world it feeds the need of business professionals to stay on top of the latest technological breakthroughs. Research and experience show that business professionals look for information on new product developments.

Executives, engineers, purchasing managers and sales & marketing professionals read new product news stories for:

• rapid design, development in the manufacturing process,
• quick and informed decisions critical to their corporate objectives,
• support of sourcing and procurement choices,
• staying abreast of technological changes,
• competitive intelligence to protect their own market share.

The Internet has become a major source today of new product information for most decision makers eclipsing in many ways traditional print media. Content on new products has become essential information for many websites serving a specific industry, marketplace, or company that wants to attract readership.

Examples of product news in the b2b space include:

Related Wikipedia articles:

Public Relations - News release - Press kit - Electronic Press Kit