Preved

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Preved (Russian: Преве́д) is a meme in the Russian-speaking Internet which developed out of a heavily-circulated picture, and consists of choosing alternative spellings for words for comic effect. The picture, a modified version of John Lurie's watercolor Bear Surprise, whose popularity was stoked by emails and blogs, features a man and a woman having sex in the clearing of a forest, when suddenly a bear comes out, and with paws raised, says "Surprise!" in the original version, or "Preved!" (a misspelling of privet, Russian: приве́т - "hi!") in the Russian adaptation. In keeping with another popular trend of image manipulation, that picture has been extensively modified by placing the bear, who has become an icon, into other pictures where his appearance adds a new dimension to the joke.

Preved is identified by a specific pattern of alternate spelling which emerged from the word. In this pattern, voiceless consonants are replaced with voiced counterparts, and non-emphasized vowels are interchanged pair-wise - a and o stand in for each other, as do e and i.

The larger trend of alternate spellings developed from the padonki movement which originated on sites such as udaff.com. That trend uses the opposite conversion from the Preved trend - voiced consonants are replaced with their voiceless counterparts (which are sometimes doubled). For vowels, o is replaced with a and e with i. For example, 'ávtor' (author) would be spelled 'áfftar' or 'aftar', 'podónok' (scum) as 'padónak', etc.

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