Prego
From Wikipedia, the free encyclopedia
Prego® is a trade mark brand name pasta sauce of Campbell Soup Company. It was introduced in 1981 internationally and is based on a family recipe of one of the chefs. Eventually they became the number one selling dry grocery product of the decade.
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[edit] Flavors
Currently, Prego offers many different varieties of sauce. The traditional pasta sauce is available in seventeen different flavors with marinara, mini meatball, zesty mushroom, and roasted garlic parmesan among them. In the Prego Organic line, the two flavors (Organic Mushroom and Organic Tomato and Basil) are made with all organic ingredients with the same Prego pasta sauce taste. A third line in the Prego Pasta Sauce family is the Hearty Meat meat sauce. It comes in Meatball Parmesan, Authentic Italian Sausage, and Three Meat Supreme. Yet another line is the Chunky Garden Pasta Sauce consisting of flavors such as Garden Combination, Mushroom Supreme, Mushrooms & Green Pepper, and Tomato, Onion & Garlic. These four sauces contain some amount of vegetables.
[edit] Marketing
Its long time slogan, "Prego: It's in there," began as a marketing joke referring to the presence of a fetus within the womb of a pregnant woman.[citation needed] Despite mild criticism, the slogan has continued to endure for over 25 years now.
The brand was involved in another commercial controversy when it featured Clara Peller in one of its ads. The elderly woman was shown holding a gigantic prop jar of one of the meaty varieties of Prego, saying, "I finally found it!" It was a reference to her earlier work for Wendy's and the catch phrase, "Where's the Beef?" Wendy's had not authorized her appearance in the Prego commercial and stopped using Peller in their campaigns.
[edit] Origin of Name
"Prego" is a very common Italian and Spanish family name. It is also Italian for "I Pray", and is often used where in English, one would say, "You're welcome."
