Prasads IMAX

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Prasads IMAX(Prasadz) and Multiplex are located in Hyderabad,India. This multiplex is also called as "Prasad The Experience". This is the first IMAX theatre in South India. First ever multiplex in Hyderabad. Apart from being a multiplex, prasad's has a semi-shopping mall also. This Prasad's IMAX multiplex is located on the banks of Hussain Sagar lake at the heart of Hyderabad. This IMAX multiplex is a part of Buddha Purnima project area, which is an initiative of AP Tourism department. With this, Prasad joins the big league of 225 IMAX theaters that are spread across 30 countries.

This Prasad's entertainment center also sports five 70 mm screens along with the IMAX screen. Out of these five screens, four are being used for public exhibition and one screen is reserved for private shows. Along with the screen, the Prasad's also has food courts,fast food restaurants, entertainment zone and shopping malls that are spread over three floors of approximately 70,000 sq feet. The entire multiplex is centrally air-conditioned one.


Contents

[edit] History

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The opening of the IMAX Theater in Hyderabad marks a new epoch in the evolution of Indian cinema. Having revolutionized the movie viewing experience world wide, this technology is all set to make a paradigm shift in the Indian Cinema as well. The fact that Hyderabad city has the first IMAX Theater in the entire South India ipso facto makes this event more significant to us. Prasads imax theater that was flagged off to the Hyderabad public on 25th of July has the following distinctions

Prasads Imax Front view
Prasads Imax Front view

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[edit] Press info by Prasads

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The Prasad Group has long been associated with entertainment through quality films which were box-office successes. These films left a lasting impact on the industry and more so on the minds of the people. Over the years, our focus has been to constantly innovative and diversify into several aspects of film making, manifested in various spheres, such as Prasad Productions, Prasad Film Laboratries, Prasad Video Digital, EFX and now Prasad Media Corporation Limited. Making inroads into the world of large-scale entertainment with our latest venture - 'Prasad- The Expereince', an integrated Family Entertainment Center in Hyderabad, a Part of the Buddha Purnima Project Area which is an initiative of the Ministry of Tourism, Government of Andra Pradesh.

Strategically located in the heart of the city on the banks of Hussain Sagar Lake, Off NTR Gardens, Hyderabad is “Prasad The Experience”, a fully integrated Family Entertainment Centre. The project is a part of the Buddha Purnima Project Area, an initiative of, Andhra Pradesh Tourism Department and is promoted by the Prasad Group.

Spanning an area of 2,35,000 sq. ft, this centrally air conditioned facility is a high-tech, integrated, one-stop facility, providing the people of Hyderabad a unique and exciting experience, aimed at achieving ‘Customer Delight’.

IMAX® Theatre: This facility houses South India’s first IMAX theatre called Prasad IMAX Theatre. IMAX, a brand that is recognized worldwide for high quality family entertainment, is the most vivid and immersive film experience available. The Prasad IMAX theatre has a seating capacity of 635 and every seat in this theatre is considered the best seat.

Multiplex: The facility also houses a state-of-the-art five screen Multiplex with a combined capacity of 1800 seats. Equipped with the latest sound and projection technology, the theatres will offer plush, comfortable and world-class ambience.

Food Court: Hyderabad’s first Food Court will provide a sumptuous spread of multi-cuisine food interspersed with fast food outlets, coffee bars etc., setting a new benchmark in ‘Eatatainament’

Shopping: The best domestic and international retailers will be spread over three floors of approximately 70,000 sq.ft. of air-conditioned retail space summing up the statement The Experience.

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[edit] Budget and specifications of Prasads

IMAX specifications at Prasad's The Prasad's IMAX theater features world's most powerful projector that beams on 29 meters wide and 21.93 meters high screen. It also has a six channel sound system that puts across 12,000 watts of digital surround sound. There are 44 custom designed speakers equipped at strategic places in the theater to give the complete digital experience. This IMAX screen has 15-perforation and 70 mm format instead of usual 5-perforation and 70mm format. The 'rolling loop' technique ensures the smooth run of the movie on the screen.

A 61.5 crores project Prasad's IMAX multiplex is spread across an area of 2,35,000 sq ft. The project cost is about 61.5 crores. The promoters Prasad group have chipped in 26 crores while IDBI, Andhra Bank and Punjab National Bank are funding this project to the tune of 30 crores through term loans. IDBI is also participating in the equity with Rs. 5 crores of funds.

Theatre capacity

Screen Type No.of Seats Ticketprice Other notes
IMAX 635 Rs:180/- ($4) Prices differ
Multiplex 5 392 Rs:100/-($2.20) Prices differ

[edit] Attractions

Prasads multiplex and semi-mall is the best place to hangout in Hyderabad. The major public facilities and attractions at prasads are:

[edit] External links

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