Power FM 98.1 FM
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Power FM 98.1 is a local radio station in the Upper Hunter Valley of New South Wales, Australia. It is based in Muswellbrook, and serves listeners in Muswellbrook, Singleton, Aberdeen, Aberdeen, Merriwa, Murrurundi and surrounding areas.
Its official callsign is 2VLY (2 is the New South Wales prefix for radio stations, and VLY as in Valley), but this is never heard on air. Its signal is on the FM band, at 98.1 megahertz, with a power output of up to 20 kilowatts (20,000 watts), but is limited to around 10 kilowatts (10,000 watts) to reduce "overspill" into Newcastle and Tamworth. In early 2004, the station received funding under the radio blackspots program to transmit into Merriwa on 102.7 FM, however it isn't known if it has begun transmitting on this frequency yet.
It commenced broadcasting on the 7th of June 1995, as a supplementary FM service of 2NM, and became part of the Power FM Network owned by Grant Broadcasters. The station is owned by Radio Hunter Valley Pty. Ltd., along with sister station 2NM 981 AM.
It broadcasts a contemporary hit radio format targeting under 35's, using music from the 80's and 90's, and syndicated programming such as Take 40 Australia, The Hot Hits, Rick Dees Weekly Top 40, How Green Is My Cactus (also heard on 2NM) and Planet Rock.
Power FM 98.1 FM was also the major sponsor of the 2003, 2004, and 2005 Battle of the Bands competition which took place in Muswellbrook, Scone, Singleton, and Denman, and in 2005, Aberdeen. It featured bands such as Spin, Ova-Glo, Cerebrum, Nine to Tango, Johnny Reel and the Lovemakers, Dodging Traffic, Sherriff Lobo, One Good Suggestion, and 2005 winner Any Given Sunday.
