Porsche Design Group
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[edit] Company
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG [Porsche Design Group], based in Bietigheim-Bissingen, is a majority-owned subsidiary of Porsche AG in Stuttgart. The company’s activities are focused on the business areas Porsche Design, Porsche Design Driver’s Selection and the Porsche Design Studio in Zell am See, Austria.
Porsche Design is one of the leading luxury brands in the high-quality men’s accessories business. The products stand for functional, timeless and purist design and represent impressive technical innovations. Porsche Design is only available in Porsche Design stores, shop-in-shops, exclusive department stores and upmarket specialist shops.
Porsche Design Driver's Selection covers the vehicle-related product range for Porsche drivers and fans. Like the sports cars themselves, these items are distinguished by their quality, functionality and classic design – from innovative and flexible luggage combinations for the cars, distinctive fashion and lifestyle accessories to the wide range of model cars. Porsche Design Driver’s Selection products are only available in Porsche centers and the Porsche AG online shops.
Porsche Design Studio in Zell am See, Austria, stands for the distinctive, timeless and unmistakable design signature that characterizes all of the Porsche Design Group’s products. The studio also does work for other companies in the areas of industrial and product design. Today, Porsche Design Studio is one of Europe’s most recognized design companies.
[edit] History
Professor Ferdinand Alexander Porsche, designer of the Porsche 911 and grandson of the Porsche founder, opened the Porsche Design Studio in Stuttgart in 1972, which was moved to Zell am See, Austria, two years later. The 911 quickly became the quintessential sports car and a design classic, along with many other products that Professor F. A. Porsche designed. Over the following decades, numerous classic men’s accessories such as watches, glasses and writing utensils were created and marketed worldwide under the “Porsche Design” brand. At the same time, many industrial products and household- and consumer goods for internationally recognized clients, including streetcars for the city of Vienna, were developed under the “Design by F.A. Porsche” brand. All of the studio’s works are distinguished by a clear and functional design language, careful selection of materials and high-quality workmanship, which combines artisan tradition with state-of-the-art technology. Since 2005 all products have been developed and marketed under the brand Porsche Design.
