Polar Beverages
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| Polar Beverages | |
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| Type of Company | Privately held company |
|---|---|
| Founded | 1916 |
| Headquarters | Worcester, MA, USA |
| Key people | Ralph Crowley, Jr. |
| Industry | Beverages |
| Products | Polar Seltzer and Soda |
| Website | Polar Beverages website |
Polar Beverages, founded in 1916, is an independent soft drink bottling company based in Worcester, Massachusetts. The company is currently run by Ralph Crowley, Jr., the great-grandson of founder Denis Crowley.
The company creates many of its own beverages including a full line of sodas, seltzers, and mixers, while also bottling other regional and national brands.
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[edit] Other brands Polar bottles
- 7Up
- A&W
- AriZona
- Cape Cod Dry
- Country Time
- Gatorade
- Izze
- Hydrive
- Squirt
- Nantucket Nectars
- The Beast
- Sunkist
- RC Cola
- Fiji water
- Monster Energy
- All Sport
- Moxie
- Rush!
[edit] Orson the bear
Polar is famous for its billboard off of I-290 in Worcester. Next to the billboard sits the company mascot, Orson the inflatable polar bear.
[edit] Conflict with Coca Cola
In 1994 Polar made a TV commercial where a polar bear considers drinking a Coke, but throws it away and drinks a Polar seltzer instead. Coke sued Polar and got a restraining order against the ad which they claimed infringed on their previous television advertisements which contained polar bears.[1]
[edit] References
- ^ Steven M. Cordero. Cocaine-Cola, the Velvet Elvis, and Anti-Barbie: Defending the Trademark and Publicity Rights to Cultural Icons. Fordham Intellectual Property, Media & Entertainment Law Journal, 1998.
[edit] External links
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