Playstation 3 release data
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The PlayStation 3 was released in Japan on 11 November 2006 at 07:00. There were reports that many of the initial consoles were obtained by businessmen who paid mainly Chinese nationals to buy the console without any software to resell on eBay. According to Media Create, 81,639 PS3 systems were sold in the 24-hours of its introduction in Japan. Sony has opted to go with an open pricing scheme for the 60 GB model, allowing retailers to set a price point themselves.
The PlayStation 3 was released in North America on 17 November 2006. During its first week of release in the United States, PlayStation 3s were being sold on eBay for more than $2300 USD. Reports of violence surrounding the release of the PS3 include a customer shot, campers robbed at gunpoint, customers shot in a drive-by shooting with BB guns, and 60 campers fighting over 10 systems. Two GameStop employees fabricated a robbery to cover up their own theft of several PlayStation 3 and four Xbox 360 consoles.
Sony announced on 6 September 2006 that the PAL (European and Australasia) launch has been delayed until March, 2007 due to a shortage of diodes used in the Blu-ray drive. David Wilson, Head of Public Relations at Sony Computer Entertainment UK, stated that both models will likely be sold in the UK market, but may not be available at launch.
The high launch price of the PS3 has been subjected to criticism from analysts and developers. Sony executive Phil Harrison has defended the price by citing its Blu-ray support and overall value. The production cost is estimated to be US$805.85 for the 20GB model and US$840.35 for the 60GB model.
[edit] Release data and pricing
| Region | Expected pricing at release | Accesories Pricing | Release Date | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Basic | Premium | SIXAXIS | Blu-ray Remote Control | Games | Memory Card Adaptor | ||||||||
| Local | US$ | Local | US$ | Local | US$ | Local | US$ | Local | US$ | Local | US$ | ||
 Japan |
JP¥49,980 | $420 | JP¥59,980 | $510 | JP¥5000 | $40 | JP¥3,800 | $35 | JP¥ | $ | JP¥ | $ | 11 November 2006 |
 United States |
US$499 | US$599 | US$49.99 | US$ | US$ | US$14.99 | 17 November 2006 | ||||||
 Canada |
C$549 | $480 | C$659 | $580 | C$59.99 | $51.82 | C$ | $ | C$ | $ | C$ | $ | 17 November 2006 |
 Hong Kong |
HKD$3,180 | $410 | HKD$3,780 | $490 | HKD$ | $ | HKD$ | $ | HKD$ | $ | HKD$ | $ | 17 November 2006 |
 Taiwan |
NT$14,980 | $450 | NT$17,980 | $540 | NT$ | $ | NT$ | $ | NT$ | $ | NT$ | $ | 17 November 2006 |
 United Kingdom |
TBC | GB£425† | $680 | GB£ | $ | GB£ | $ | GB£ | $ | GB£ | $ | March 2007 | |
 Eurozone(excluding Finland) |
€499 | $550 | €599 | $660 | € | $ | € | $ | € | $ | € | $ | March 2007 |
 Denmark |
4295 DKK† | $720 | 5495 DKK† | $930 | DKK† | $ | DKK† | $ | DKK† | $ | DKK† | $ | March 2007 |
 Finland |
€550 | $710 | €650 | $840 | € | $ | € | $ | € | $ | € | $ | March 2007 |
 Norway |
TBC | 5000 NOK† | $750 | NOK† | $ | NOK† | $ | NOK† | $ | NOK† | $ | March 2007 | |
 Sweden |
TBC | 5999 SEK† | $650 | SEK† | $ | SEK† | $ | SEK† | $ | SEK† | $ | March 2007 | |
 Switzerland |
CHF 749 | $550 | CHF 899 | $660 | CHF | $ | CHF | $ | CHF | $ | CHF | $ | March 2007 |
 Australia |
A$829 | $650 | A$999 | $780 | A$ | $ | A$ | $ | A$ | $ | A$ | $ | March 2007 |
 New Zealand |
NZ$999† | $590 | NZ$1199.95† | $700 | NZ$ | $ | NZ$ | $ | NZ$ | $ | NZ$ | $ | March 2007 |
 Mexico |
MXN$7,999 | $640 | MXN$9,499 | $760 | MXN$ | $ | MXN$ | $ | MXN$ | $ | MXN$ | $ | Q1 2007 |
 Indonesia |
IDR8,500,000 | $937 | IDR9,500,000 | $1,047 | IDR(to be updated) | $ | IDR(to be updated) | $ | IDR600,000 | $67 | IDR(to be updated) | $ | No Official Release |
 Brazil |
R$6,999 | $3,499 | R$7,499 | $3,769 | R$ | $ | R$ | $ | R$ | $ | R$ | $ | No Official Release |
