Platform for Art
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Platform for Art is a visual arts showcase sponsored by London Underground, the metropolitan railway for London, England.
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[edit] History
London Underground's associations with visual art began in 1908 when its then Publicity Officer Frank Pick began commissioning leading artists to work on poster campaigns for the rapidly expanding network.
The company's distinctive corporate image, including official Underground roundel and iconic tube map designed by Harry Beck are also considered major contributions to visual art, and several of the network's stations have been decorated with artistic tiling or murals depicting local historical or traditional themes.
Launched in 2000, the Platform for Art programme aimed to continue the company's association with the arts and "create an environment for positive impact and to enhance and enrich the journeys of the passengers that are its audience".
[edit] The programme
Posters, billboards and exhibition spaces are provided by London Underground for young and aspiring artists in various media.
Most notably, at Gloucester Road tube station an entire disused platform is the backdrop for a rolling programme of four exhibitions a year featuring murals or sculptures with eye-catching lighting. The ticket hall and exit area at Piccadilly Circus tube station is also a venue for Platform for Art displays.
Go to the Gallery, an additional collaborative initiative with over 20 of London's art galleries, saw a series of posters featuring various artworks produced for display in unusual sites all over the network including in South Kensington's museum subway, and at Charing Cross and Earl's Court tube stations among others.
Many other stations on London Underground host temporary exhibitions, with past locations having included Canary Wharf, Hammersmith and Westminster tube stations.
