Pie toss
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A pie toss is an event, usually for a cause such as raising money for a charity. It typicially involves people getting pies thrown at them.
At a fund raiser, a pie-toss event usually involves some well-known figure, generally a person either in a position of authority or fame, who is intended as the "victim". People attending the event pay for or bid on the opportunity to smoosh the volunteer victim in the face with a custard pie; throwing is generally not allowed anymore as the impact can cause injury, and the smoosh is usually in slow-motion and applied without great pressure. Although this takes the element of chance out of the event, it allows the opportunity to smear pie more thouroughly in the victim's face and potentially through their hair. This is a popular fund-raising event with schools and social or charitable organizations. The pie in question can include a variety of messy substances, usually whipped cream, custard, non-dairy desert topping or simply shaving foam, placed in a pie tin or sometimes simply piled onto a paper plate.
One additional option is allowing the person who has purchased/won the opportunity to use the pie to also fill it, usually with a variety of extremely messy dessert toppings: chocolate, cherries, caramel sauce, strawberry sauce, etc. Plastic bags for the victim to protect their clothing are optional. Witnesses standing too close to the victim may be splattered.