Piczo

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**Piczo**

URL	www.piczo.com
Type of site	Social Network Service
Owner	Piczo Inc
Created by	Piczo Inc
Launched	2004

Piczo is an online photo website builder and community, where people can sign up for free to make their own advertising-supported websites.

Piczo was launched in 2004 and allows users to integrate elements like photos, blogging, and online chat. Its key focus is user-user interaction. It is particularly popular with teenagers and pre-teens, though many adults are using it too. Using plain text and HTML, signed-in users can add images, text content, guestbooks, message boxes and other page elements.

1 Popularity
2 Criticism
3 See also
4 External links
5 References

[edit] Popularity

Piczo is becoming increasingly well-known in youth culture and Internet culture. Among ages thirteen to fifteen, the web researcher Nielsen/NetRatings illustrates that Piczo was the fastest-growing online brand in the UK last year with almost half its audience girls under 18. [1]. Piczo had 14% of youth signed up with them in Canada in November 2005 lagging behind Windows Live Spaces (57%), Myspace (40%), Hi5 (40%), Classmates (21%) and Wayn (17%). [2]. Piczo has not yet been able to capture the American social networking market share. Piczo had 10.2 million unique visitors in August 2006.

[edit] Criticism

Piczo until recently has been criticised for doing little in the way of combatting copyright infringement. The simplicity of uploading pictures and adding other forms of content has allowed for young and inexperienced users to unknowingly commit copyright infringement, and has given Piczo a hard time to stay ontop of it. This has sparked anger among many graphic sites and started online petitions. Piczo has also been criticised for deleting member websites without notice.

[edit] See also

List of social networking websites

[edit] External links

Piczo.com
Piczo Topsites
Piczo's Copyright Policies
FBI - "A Parent's Guide to Internet"

[edit] References

"Secret lives of Generation @" by John Plunkett, The Sunday Times, February 12, 2006, retrieved May 24, 2006.
"Myspace's New Rivals Are Winning Friends" by Vauhini Vara, The Wall Street Journal, September 29, 2006.
"Socially Awkward" by Rob Gerlsbeck, Marketing Magazine, November 20, 2006.