Peterson's
From Wikipedia, the free encyclopedia
Peterson’s, founded in 1966, is an American company offering personalized solutions for education and career achievement. They offer a wide range of live, print, and online products and services to help individuals achieve their educational and career dreams including test preparation, school searches, financial aid searches, career exploration tools, and professional writing services. Peterson’s is headquartered in Lawrenceville, NJ. It is part of the Nelnet family of companies.
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[edit] Test Prep Offerings
Peterson’s test preparation products include live and online courses, live and online practice tests, as well as printed study guides. They cover a wide range of topics including: SAT, ACT, PSAT, AP Exams, GRE, GMAT, CLEP, TOEFL, ASVAB, civil service, nursing, EMT, postal service, case worker, law enforcement, and more. They also offer several free practice tests on Petersons.com.
Peterson's online courses for the SAT, ACT, and PSAT feature a Pre-Test that determines each user's strengths and weaknesses. Based on Pre-Test results, the lessons in the course are personalized to focus on the material that requires the most improvement.
[edit] Civil Service and Military
Civil Service test prep study books include, publications for Case Worker Exam, Civil Service Exams, Firefighter Exam, Emergency Dispatcher/911 Operator Exam, EMT Basic Certification, Law Enforcement Exams, and the U S. Postal Service Test 470. These Peterson's book publications contain several practice tests and course outlines.
Peterson's has negotiated contracts with the US Military to offer individualized portals for enlisted Army, Navy and Air Force personnel. Online test prep is available for the ASVAB, as well as publications for the American Foreign Service Officer Exam.
[edit] Competitors
Peterson's has a number of competitors:
The Princeton Review is Peterson's biggest competitor in the test preparation and K-12 education markets. Princeton Review offers many of the same offerings as Peterson's -- SAT, ACT, GRE, GMAT -- in a similar classroom format. Princeton Review also has a focus on K-12 education in the school, where they work with school districts to meet state standards. Princeton Review Homepage.
Kaplan is the other dominant player in the test preparation industry. They additionally have an adult education focus to their business for adult certification and degree programs.
PrepMe is one of a new breed of test preparation service providers that work exclusively online. It's the first online testing solution that utilizes real top scoring tutors and Stanford University's proprietary educational software to deliver unmatched personalized test preparation. The company was recently featured on the cover of FORTUNE Small Business Magazine and on CNN. PrepMe Homepage
PowerScore is a smaller, more elite test preparation company that challenges Peterson's for students in the live classroom markets for tests such as SAT, LSAT, GMAT, and GRE. PowerScore Homepage
AnyCollege.com is another primary competitor in the college search market division. AnyCollege.com Homepage
