Peter Pek
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Peter Pek MCSD is a brand strategist, writer, columnist, editor, publisher, designer, creative director, and public speaker from Malaysia. He is best known as the creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; publisher of Superbrands in Malaysia; and for his work in branding.
A leading and well known brand strategist, he has worked with many top brands in Asia, Europe and Australia, and services clients from around the world. He is currently the CEO of Brand Mercatus in Malaysia.
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[edit] Background
Educated in Sydney, Australia, Peter qualified as a Chartered Designer in 1993, and is now one of the few Chartered Designers practicing in South East Asia. He worked for a number of branding, advertising, design, publishing and PR agencies in London, where he was based for nearly 10 years. These include Brand Mercatus, EMAP, Euro RSCG, The Guardian, Hill & Knowlton, J. Walter Thompson, The Observer, Saatchi & Saatchi, The Voice and Wunderman Cato Johnson (now part of Young & Rubicam).
[edit] Branding
Peter was a member of the inaugural Malaysian Superbrands Council. His work in branding centres around creation, strategy, communication, publicity and development. Some of the brands he has produced work for include Arab Banking Corporation, BAA Heathrow & Gatwick airports, Barclays Bank, BMW, British Airways, British Telecom, Citroën, City of Westminster, Coca-Cola, Dell, EMI Classics, Eurotunnel/Le Shuttle, KFC, Lloyds Bank, NCR, Microsoft, MTV, Prudential, Revlon, Safeway, Schweppes, Sky TV, Sony PlayStation, Superbrands, Swedbank, Telecom Italia, and Toyota.
[edit] Publishing and design
Peter Pek began his career in the publishing world as a columnist for Sydney-based Livewire Magazine in 1987. In the 90s, Peter became well known for designing launch publications, having worked on the launch editions of Microsoft magazine and SkyPlus magazine for Sky TV. In 1995, he was appointed designer to The Voice, Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of New Nation newspaper, a British tabloid from a company of Elisabeth Murdoch. In the late 90s, Peter worked with The Guardian and The Observer newspapers. He was also the creative director of Galazee magazine for the Indian satellite station, Zee TV. He had a stint at the Australian Financial Review before being appointed in 1999 as Editor-in-Chief of Manila-based Food & Beverage Magazine, the largest trade and consumer F&B publication in the Philippines.
In 2001, Peter took the Superbrands project to Malaysia, and a year later, co-edited and published the Malaysian edition of the hugely successful hardcover coffee table book, Superbrands. He designed the Superbrands awards seal logo used in many countries. He later disposed of his interests in Superbrands, believed to be around 2003, after his appointment to head Brand Mercatus in Malaysia.
Peter has published numerous papers on branding for conferences and workshops around the world.
[edit] Speaking engagements and workshops
Peter is a well known commentator on the subject of branding, and has been featured on radio and television, spoken at many conferences and conducted workshops around the world. Some recent speaking engagements include:
2002
- China – Global Business Seminar, Kuala Lumpur (Premier Edge Conference)
- Brand Building Workshop, Kuala Lumpur (Federation of Malaysian Manufacturers)
2003
- Raising the Profile of Your Franchise Business, Kuala Lumpur (Malaysian Franchise Association)
- Winning Competitive Conference, Kuala Lumpur (Marcus Evans)
2004
- The National Conference on Strategic Marketing & Branding 2004, Kuala Lumpur (Asian Strategic & Leadership Institute - ASLI)
- Advertising & Promotions Conference, Singapore (Asia Business Forum)
- Advertising & Promotions Conference, Kuala Lumpur (Asia Business Forum)
2005
- Brand Building: Leading Brands Management Development and Strategic Planning, Dubai, UAE. Conference and workshop (Insignia)
- Internal Branding & Communications, Kuala Lumpur (Asia Business Forum)
- MICPA Business Forum 2005: Broadening Business Horizons – Malaysia & Beyond, Kuala Lumpur. (Malaysian Institute of Certified Public Accountants)
2006
- Pharma Forum, Manila (Marcus Evans)
- BrandVantage: Reinforcing and strengthening best brand management to increase brand equity, Kuala Lumpur (Marcus Evans)
- Corporate Image and Branding, Kuala Lumpur (Asia Business Forum)
[edit] References
- Pek, Peter (Jan, 1989). "CCM Hits Hotline". Livewire, p. 7.
- Editorial/Contents. (Aug, 1996). Galaxzee", p.4.
- "New weekly tabloid set to hit the shelves". (Nov 29, 1996). Design Week, p. 5.
- "CKFE 2000 expected to draw more participants". (Sept, 2000). Food & Beverage, p. 43. ISSN 0119-7932.
- Pek, Peter (2002). Superbrands: An insight into more than 80 of Malaysia’s Superbrands. Volume 1. Superbrands. ISBN 983-40878-0-2.
- Brand Mercatus (Dec 2, 2002). "Brand Mercatus appoints CEO for Malaysia". Press release.
- Superbrands (May 2, 2002). Press gets sneak preview of Superbrands. Press release.
- Yap, Lincoln (Jun 4, 2003). Local brand franchisors urged to create international standards. The Star. Retrieved Mar 22, 2006.
