Permira
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Permira is an international private equity firm based in the United Kingdom. The name of the company is Latin for "very surprising"
The firm acts as adviser to the eighteen Permira Funds, which in total are worth approximately 11 billion euros. These funds have invested in over 280 transactions in 15 different countries, and date as far back as 1985
[edit] Investments
The firm has been associated with several notable establishments, including the Boots Group, HMV, and Intelsat:
- Automobile Association
- Birds Eye - £1.15Bn, August 2006 [1]
- Gala Group - including the Coral betting chain
- Travelodge UK - sold to Dubai International Capital, 2006
- Yellow Pages
- SBS Broadcasting Group