Performics
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Performics follows a custom approach to affiliate marketing, Search Engine Marketing, Data Feed Marketing, and Online Lead Generation programs. The company's proprietary tracking and reporting technology platform, advanced market expertise, and active account management enable clients to acquire and reacquire online customers. Performics is a recognized industry leader [1] providing both Search Engine Marketing[2] and Affiliate Marketing Services.
Performics is the 3rd largest Affiliate Network in the U.S. When members of the industry refer to the "Big Three" Affiliate Networks, they mean the following 3 Networks: Commission Junction/BeFree, Linkshare and Performics. "Big 4" would include ClickBank.com. [3]
Performics is based in Chicago, Illinois.
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[edit] Brief History
- Founded (as Dynamic Trade) as an Affiliate marketing company in 1998
- Launched Search Engine Marketing Services in 2001
- Was acquired by DoubleClick in 2004
[edit] Performics Modules [4]
iConnect - banner ads, text message pop-ups, and loyalty marketing promotions
iDirect - a direct mail tool that allows e-mail prospecting of over 100 million people who've opted in to receive special online offers
iSearch - combines search engine submission optimization with paid premium link placement in major online directories
[edit] Industry Benchmark
Performics 50 SEM Index - (see Q4/2005 Report)[5]
[edit] Ownership
Performics, the performance-based marketing division of DoubleClick, provides online marketing services and technologies for leading multi-channel marketers. Together, Performics and DoubleClick offer clients a range of marketing solutions and are able to compare effectiveness across marketing channels for their clients.
[edit] References
- ^ Performics is a Google AdWords Qualified Company and employs about 2 dozens Google Qualified Professionals and a Yahoo! Strategic Provider
- ^ Search's Place in the Purchase Funnel by Cam Balzer/Performics, iMediaConnection.com, January 02, 2006
- ^ AssociatePrograms.com Affiliate networks list
- ^ Performics e-Marketing Suite By Bonny Georgia, ecommerce-guide.com, September 25, 2002
- ^ Performics/DoubleClick 50 SEM Index Q4/05News Flash at iMediaConnect.com, November 23, 2005
[edit] Company Website
[edit] other Affiliate Networks
- Commission Junction a ValueClick Company
- Linkshare a Rakuten Company