Peignot
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Typeface name | {{{name}}} |
---|---|
Category | Display |
Designer(s) | A. M. Cassandre |
Foundry | Peignot |
Sample | |
Peignot is a French, Art Deco typeface, designed by A. M. Cassandre in 1937. It was commissioned by the foundry Peignot et Deberny. The typeface is notable for not having a traditional lower-case, but in its place a "multi-case" combining traditional lower-case and small capital characters. The typeface achieved some popularity in poster and advertising publishing from its release through the late 1940s. Use of Peignot declined with the growth of the International Typographic Style which favored less decorative, more objective typefaces like Akzidenz Grotesk. Peignot experienced a revival in the 1970s, it was the typeface used on The Mary Tyler Moore Show. While often classified as "decorative," the face is a serious exploration of typographic form and legibility.