Talk:Pay per click
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I changed some wording in this article. I also, avoided the needless use of so many lines, in lists. I avoided referring to any PPC engine as "top", since this changes quickly, and is the subject of needless debate. I welcome soembody to edit this, to provide consistent terminology throughout. I think a remaining problem of this article is it wastes space listing of types of PPC engines. It then lists and links to a number articles on individual companies. But most of those companies, don't have anything to link to. So, it's really a waste. Plus, for those with articles, it seems like a free advertisement. --rob 05:33, 18 July 2005 (UTC)
- link spam has been deleted. Ideally, there should be a new "External links" section created by some independant sources of information, if such things exist. --rob 00:37, 3 August 2005 (UTC)
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[edit] Average revenue per click?
How much does a click earn for a website? Twilight Realm 04:18, 14 February 2006 (UTC)
- The ROI depends on the products a website sells and, to some extent, the CPC. I assume you mean the author of the ad here and not the publisher. The revenue publisher of the ad (ie Google, Yahoo! or MSN) depends on the bid amounts. Competitive keywords can get to be over $20 per click. JordeeBec 23:52, 24 April 2006 (UTC)
[edit] Attention: Major Article Revision
I don't want to step on anyone's toes, but would like to take a swing at reworking this pay per click article. I would like to incorporate the good information that is already there and into my thoughts. I would, of course, be open to working on this collectively with the original author (Rob?).
Please let me know your thoughts... don't want to spend the time if it's just going to be removed. :-)
[edit] Delete and merge P4P
I suggest that P4P be deleted and redirected to this article. When I went to the article for Google AdWords section 1 in the table of contents is actually named pay per click, but the link in the section directs to P4P. All the information in P4P is already contained in this article and is explained in detail. Please leave a comment id you oppose this.Ronduck 15:09, 15 October 2006 (UTC)
[edit] Merge Discussion
Since no one else has discussed this, I'll start. I strongly oppose merging PPC into CPC, though I could see merging CPC into PPC. In the industry today, CPC is a term used within PPC advertising. I also think that since no one has commented on this in the last 10 weeks, we should put the issue to rest and take down the merge box. Any other comments? JordeeBec 23:52, 24 April 2006 (UTC)
I want to also voice frustration with CPC being merged with PPC, and ESPECIALLY merging it with pay for rank or something. I'm in Internet marketing, selling content placement (such as apartments for rent, homes for sale, etc) on web portals. In my discussions with content suppliers, we build contracts that distinguish (in nuances and flavors) pay-per-(event), where the event may be a click (usually resulting in a user transferring to a 2nd URL), may be click-per-unique user, and may involve periods of time. (a revenue event defined as: $ fee every time a user at a unique IP address is transfered to a partner's site in a 24-hour period.
This has nothing to do with search engine placement. As well, unless you are going to merge the WORD "price" into the word "cost" (and claim that they are interchangeable in the English language, i don't see how the logic would hold true in acronym form. Thx.
[edit] PPC vs Bid Per Click
Please excuse my broken english. Something that I don't understand is where does bid for click fit into the picture?, or is it one in the same as pay per click? Could somone outline the key differances or am I off topic?, to me it all sounds like the same old hat?
- Yes, it's another name for payper click, although not a popular name.
[edit] Explanation
Could there be a diagram or step by stef explanation of how pay-per-click advertising works. I'm a bit confused. Harryboyles 14:09, 16 August 2006 (UTC)
[edit] Small Change
I made a small change to the beginning of the article to try to clarify what pay per click is, I still think it needs more work, this can easily be confusing to someone who hasn't had an exposure to the industry
