Packard One-Twenty

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The Packard One-Twenty (also One Twenty and 120) was an automobile produced by the Packard Motors Corporation of Detroit, Michigan from 1935 to 1937 and from 1939 through the 1941 model years. The One-Twenty model designation was replaced the Packard Eight model name during model years 1938 and 1942.

The One-Twenty is an important car in Packard's history because it signified the first time that Packard entered into the highly competitive mid-priced eight cylinder car market. Packard enthusiasts view the One-Twenty and the Packard Six/One-Ten models as the tipping points in which Packard began to cede its hold as the premier American luxury automotive brand.

While the introduction of the One-Twenty (and later the Six/One-Ten models) was a necessary move to keep Packard in business during the final years of the Great Depression. However why the company decided to forego the development of a companion brand name to sell the less expensive models may have been linked to its single production line capability at its Grand Avenue manufacturing plant as much as it was expensive to launch a new brand of automobile. By making the One-Twenty a Packard, the car could be brought to market quickly, and would afford buyers the cache of owning a Packard.

[edit] 1935-1937

In its introduction year, the Packard One-Twenty was available in a broad array of body styles including two and four-door sedans, convertible and Club Coupe. The One-Twenty was powered by Packard's L-Head Eight cylinder engine producing 110 bhp at 3850 rpm. Prices for the car ranged from $980 for the three-passenger business coupe to $1,095 for the Touring Sedan. Introduced in January 1935, the car was an immediate success with consumers with Packard producing 24,995 One-Twenty's compared to 7,000 of all other type Packard’s for the year.

For 1936 Packard increased the displacement on the L-Head Eight, increasing its output to 120 bhp, making the car capable of clocking a top speed of 85 mph. The One-Twenty added a convertible four door-sedan model which was the most expensive model in the range priced at $1,395. A total 55,042 units rolled off the line in 1936, the highest production that the One-Twenty would reach.

In 1937, the One-Twenty went up-market as company introduced the Packard Six, the first six cylinder Packard in ten years. For 1937 the One-Twenty broadened its model range and was now available in "C" and "CD" trim levels. The line also added a wood-bodied station wagon, Touring Sedan and limousine built on a 138" (inch) wheelbase and priced under $2,000. Introduced in September 1936, 50,100 units were produced during series production.

For 1938, the One-Twenty name was dropped and its model folded into the Packard Eight model range, and bringing the model name into parity with the Packard Six.

[edit] 1939-1941

Returning to the Packard model range, the One-Twenty continued to be offered in a full range of body styles from coupe to Touring Limousine, with prices for the model range between $1,099 and $1,856. New for the year was introduction of column shifting, which did away with the floor shifter. Introduced in September 1938, a total of 17,647 units were built during the recession year which saw all automotive production the 1937 model year.

The series name of One-Twenty officially became hyphenated for model year 1940. Again, the One-Twenty came in a full array of body styles, including a semi-custom convertible Victoria by Howard "Dutch" Darrin. Introduced in August 1939, total model year output was 28,138 units.

In its final year as a model, the One-Twenty lost a number of body styles to the expanded One-Ten line of cars. The One-Twenty was available in Business coupe, Club coupe, two-door sedan, four-door sedan, convertible coupe, convertible sedan and two station wagon styles. Production sank to 17,100 units.

For 1942, the One-Ten and One-Twenty were dropped as model names and their models folded into the Packard Six and Packard Eight lines. In its seven years in the Packard line-up, the One-Twenty saw a total production of 175,027 units.

[edit] References

  • Kimes, Beverly R., Editor. Clark, Henry A. (1996). The Standard Catalog of American Cars 1805-1945. Kraus Publications. ISBN 0-87341-428-4.
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