Out-of-home advertising

From Wikipedia, the free encyclopedia

Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that tries to reach the consumer while he or she is not at home. In negative terms: it is neither broadcast, nor print, nor internet advertising. OOH is placed on public property or semi-public property (such as restaurants or subways), or can clearly be made out from there. The most common type of OOH is the billboard. OOH encompasses outdoor advertising but extends to the indoors as well (such as ads in restrooms).

This is a non-exhaustive list. There are virtually no limits to shape and size of out-of-home advertising media.

[edit] Selling advertising space

If a private property owner wants to sell a location to one of the outdoor or indoor advertising networks ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. If an agreement is signed, the media seller erects the necessary hardware for displaying the ads and rents out the space to the clients. The world's largest media sellers are Clear Channel Outdoor, JCDecaux and CBS Outdoor.