Otl Aicher
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Otl Aicher, also known as Otto Aicher (May 13, 1922 - September 1, 1991) was one of the leading German graphic designers of the 20th century.
In 1952 he married Inge Scholl, the sister of Hans and Sophie Scholl, both of whom had been executed in 1943 for their membership in the White Rose resistance movement in Nazi Germany.
In 1953, along with Inge Scholl and Max Bill, he founded the Ulm School of Design (Hochschule für Gestaltung Ulm), one of Germany's leading educational centres for design during the 50s and the 60s.
He was heavily involved in corporate branding and designed the logo for Lufthansa Airlines in 1969.
Aicher may be best known for being the lead designer for the 1972 Munich Olympics. He created a new set of pictograms that paved the way for the ubiquitous stick figures currently used in public signs. [1] He also created the first official Olympic Mascot, a strip dachshund named Waldi.
He created the Rotis font family in 1988, naming it after the location of his studio, the town of Rotis, Germany.