Operating cash flow
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Operating cash flow (or OCF) refers to how much cash a company generates out of the revenues it brings in excluding costs associated with long-term investment on capital items. This excludes costs that are not a part of the on-going operation.
(From Fundamentals of Corporate Finance by Stephen Ross, Randolph Westerfield & Bradford Jordan): OCF = Earnings before interest and taxes + Depreciation - Taxes. This is true since Depreciation is a non-cash expense, and taxes must be paid in cash. Thus, the "pure" cash from operations is OCF as described.
Operating Cash Flow Margin —This number reflects the company’s profitability. It shows how much a company makes out of the revenues it brings in. The higher the percentage, the more profitable a company is.