Omnicom Group

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The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (number two is WPP Group plc). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide. Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services.

Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Luntz-Maslansky Strategic Research and Porter Novelli. In 2005, Omnicom acquired its first search engine marketing firm, Chicago-based Resolution Media.

Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.

Contents

[edit] Quick facts

  • Revenue (2004): 9747.20 M
  • Employees (2004): 61,000
  • Omnicom's CEO is John D. Wren. It is headquartered on Madison Avenue in New York City.

[edit] Companies

[edit] Advertising and Media

[edit] Public Relations

[edit] CRM

  • Agency.com
  • Alcone Marketing Group
  • Direct Partners
  • GMR Marketing
  • Grizzard Communications Group
  • Integer Group
  • LLKFB
  • Organic (company)|Organic
  • Rapp Collins Worldwide
  • Russ Reid Co.
  • Targetbase
  • U.S. Marketing & Promotions

[edit] Specialty

  • Bernard Hodes Group
  • Changing Our World, Inc.
  • Cline Davis & Mann
  • Corbett Accel Healthcare Group
  • Dieste, Harmel & Partners
  • Doremus & Co.
  • Eden Communications Group
  • Harrison & Star Business Group
  • Ketchum Directory Advertising
  • KPR
  • Lyons Lavey Nickel Swift
  • Recruitment Enhancement Services
  • M/A/R/C Research
  • Millsport
  • Davie-Brown Entertainment
  • ipsh!
  • The Marketing Arm

[edit] Competition

In order of revenue

[edit] Timeline

  • 1986 Omnicom established
  • 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
  • 1993 Omnicom invests in ailing UK group Aegis
  • 1996 Omnicom sells 13% holding in Aegis for £45.4m
  • 1996 buys Ketchum Communications
  • 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
  • 1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
  • 1998 Omnicom buys Abbott Mead Vickers for £346m
  • 1998 buys Gold Greenless Trott for £143m
  • 1998 takes 20% of I&S, Japan's eighth-largest ad agency
  • 1999 buys Sheppard Associates
  • 2001 buys Grizzard Communications for US$91m
  • 2001 Omnicom buys The Washington Group
  • 2001 buys Stromberg Consulting
  • 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
  • 2001 buys Corporate Technology Communications
  • 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
  • 2002 buys Aaron Walton Entertainment
  • 2005 buys Resolution Media
  • 2005 buys Luntz-Maslansky Strategic Research


[edit] Governance

The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard Coleman, Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

[edit] External links

[edit] Company websites

[edit] Productions

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