Ofcom
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[edit] Introduction
Ofcom was designed to be a 'super regulator', required in an age where many media platforms are converging. Ofcom was initially established in the Office of Communications Act 2002 [1], but received its full authority from the Communications Act 2003. On December 29, 2003, Ofcom inherited the duties that had previously been the responsibility of five regulatory bodies:
- the Broadcasting Standards Commission
- the Independent Television Commission
- the Office of Telecommunications (Oftel)
- the Radio Authority
- the Radiocommunications Agency
The inaugural chairman of Ofcom is David Currie, Dean of Cass Business School at City University and a life peer under the title Lord Currie of Marylebone. Its inaugural chief executive was Stephen Carter, formerly a senior executive of J Walter Thompson UK and NTL. Its second, and current chief executive, is Ed Richards, formerly Ofcom strategy partner and COO and, previous to joining Ofcom, a government advisor.
The short form of the name is given as OFCOM (all capitals) in the Communications Act 2003, which established the Office of Communications. Ofcom itself uses the mixed case form seen here, which is also the more widespread in the media.
Ofcom's main office is at Riverside House, 2a, Southwark Bridge Road, Southwark, London SE1 9HA.
[edit] Duties
Ofcom's duties are wide-ranging, covering all manner of industries and processes. It has a statutory duty to further the interests of citizens and consumers by promoting competition and protecting consumers from harmful or offensive material.
Some of the main things which Ofcom preside over are licensing, undertaking research, creating codes and policies, addressing complaints and looking into competition. Ofcom has also become well known for its tendency to issue lots and lots of consultations (there was even a consultation on the consultations). However, this is the way Ofcom intends to run its business, being more open, accountable, and receptive to public and industry comments.
[edit] Consultations
Ofcom considers consultations to be a vital way of helping it to make the right decisions based upon the right evidence. Ofcom's formal process of consultation starts with their publishing a document (all of which are published on their website), asking for views and responses. If the document is long and complicated, Ofcom will usually publish a plain English summary.
Ofcom will then usually allow a period of ten weeks for interested persons, companies or organisations to read the document and send in their responses. After this ten week period, Ofcom will normally publish all of the responses on their website (excluding any which are marked by the respondent as confidential).
After the consultation has closed, Ofcom will prepare a summary of the responses, and may use this as a basis for some of their decisions. [2]
[edit] Programme Complaints
As the regulatory body for media broadcasts, part of Ofcom's duties are to examine specific complaints by viewers/listeners about programmes. When Ofcom receives a complaint, it firstly asks the broadcaster for a copy of the programme, and it then examines the programme to see whether it is in breach of the broadcasting code. Ofcom also asks for a response from the broadcaster to the complaint. Considering these, Ofcom will mark the complaint as either upheld or not upheld, or alternatively 'resolved'.
In June 2004, Ofcom, having received complaints from twenty-four viewers, censured Fox News commentator John Gibson for stating that the BBC had "a frothing-at-the-mouth anti-Americanism that was obsessive, irrational and dishonest", that the BBC "felt entitled to lie and, when caught lying, felt entitled to defend its lying reporters and executives", that BBC reporter, Andrew Gilligan, had "insisted on air that the Iraqi army was heroically repulsing an incompetent American military", and that "the BBC, far from blaming itself, insisted its reporter had a right to lie—exaggerate—because, well, the BBC knew that the war was wrong, and anything they could say to underscore that point had to be right" [3]. Ofcom held that these statements were untrue opinions based on false evidence that necessitated that Fox offer the BBC rebuttal time [4].
Perhaps one of the most controversial decisions made by Ofcom regarding a complaint was that regarding Jerry Springer: The Opera. Having received a large number of complaints from various viewers, Ofcom decided there had been no breach of the broadcasting code, citing the broadcaster's right of freedom of expression under Article 10 of the European Convention on Human Rights.
One recent decision which attracted much media attention was Ofcom's decision to restrict junk food advertising aimed at children.
[edit] Licensing
Ofcom is in charge of a large chunk of the electromagnetic spectrum, and licenses portions of it for use in TV and radio broadcasts, mobile phone transmissions, private communications networks, and so on. The process of licensing varies depending on the type of usage required. Some licenses simply have to be applied for and paid for, others are subject to a bidding process. Most of the procedures in place have been inherited from the systems used by the legacy regulators. However, Ofcom may change some of the processes in future.
[edit] Criticism
Ofcom was created to take the place of 5 previous regulators and this burden may be too great for it. For example in the broadband industry users complaining to Ofcom about poor services are met with "Ofcom does not investigate individual consumer complaints". Failed ISPs like E7Even and Euro1net are examples of this. E7Even collected fees for upto 4 years in advance and also took payments for MAX upgrades. It also had a "billing error" where most of the thousands of prepaying customers were billed incorrectly. Despite all these problems being reported to OFCOM it opened its "own initiatitve investigation" by which time E7Even had collapsed leaving customers and suppliers owed thousands of pounds.
Ofcom's failure to provide a compulsory MAC address scheme means that customers of failed ISP's like E7Even and Euro1net end up having to find new service providers and pay a connection fee of upto £60 which would not be required if they could use MAC codes to move to other providers.
[edit] See also
[edit] External links
- Ofcom website
- OfcomWatch - Ofcom-related blog
- Advertising is a free speech issue - Brendan O’Neill in Sp!ked, 24 November 2006
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