Ocean FM

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**Ocean**

Broadcast area	South Hampshire
Slogan	Hampshire's Greatest Hits
First air date	12 October 1986
Frequency	96.7 MHz and 97.5 MHz FM
Format	Adult Contemporary
Owner	GCap Media
Website	www.oceanfm.com

1 Overview
2 History
3 New Studios
4 The Gold, The Power and The Light
5 Mergers, takeovers and relaunches
6 Ocean today
7 FM and AM Transmitters
8 Slogans
9 References
10 See also
11 External links

[edit] Overview

Ocean is a British Independent Local Radio station serving South Hampshire, West Sussex and the Isle of Wight primarily for Portsmouth and Southampton. Originally called Ocean Sound it plays popular adult contemporary (AC) music together with hourly local news and information. The station is unusual in having two sister stations - Power FM (103.2 MHz), also serving South Hampshire and the Isle of Wight, and Capital Gold 1170/1557 AM. Power FM is a complementary station, featuring mainly contemporary pop and dance music, whilst Capital Gold is a syndicated Oldies music station, with local hourly news. Ocean broadcasts on 96.7 MHz and 97.5 MHz FM, DAB Digital Radio and online [1].

[edit] History

Ocean Sound's predecessor, Radio Victory provided the first local commercial radio service in the South of England in 1975, with its small transmission area around Portsmouth. The station was disliked by the then regulator and when it Independent Broadcasting Authority re-advertised the Portsmouth licence to include Southampton and Winchester, Victory lost out to a new consortium called Ocean Sound Ltd. Ocean Sound proposed an expanded coverage area taking in Southampton. Radio Victory ceased operations in June 1986, three months earlier than the expiry date of its franchise, with a test transmission informing listeners of the unprecedented situation. Ocean Sound took over programme provision that October from a new purpose-built broadcast unit in a business park outside Fareham, Hampshire.

Ocean Sound debuted on 12 October 1986, initally with two services - Ocean Sound (West), covering Southampton, Winchester and much of the Isle of Wight, and Ocean Sound (East) serving Portsmouth and the surrounding area. Ocean Sound (West) used 103.2 MHz FM and 1557 kHz AM. Ocean Sound (East) used 97.5 MHz FM and 1170 kHz AM. The East service underwent a change of frequency from that inherited from Radio Victory (from 95.0 MHz to 97.5 MHz FM). Both services shared daytime output with specialist programmes broadcasting uniquely on each service - for instance on Saturday evenings, an Isle of Wight programme with Jean-Paul Hensford would air on Ocean Sound (West), while an alternative would air on Ocean Sound (East). This was prior to the termination of simulcasting programmes on FM and AM, which would see both services transformed.

The reason that two stations launched, rather than an expanded solo station is that then Managing Director David Lucas identified two potential audiences: one familiar with commercial radio (in the East area), and one largely acquainted with the BBC (the West area, of which the majority of local listening was to BBC Radio Solent). Ocean Sound (East) therefore sounded livelier than its West counterpart, which took on a softer sound.

The slogan used at the time was "We're on your wavelength".

[edit] New Studios

Once the franchise was won, Ocean Sound needed brand-new state of the art studios in Segensworth West, a district outside Fareham, beside the M27 motorway in Hampshire. This move to base themselves outside the two major cities of Southampton and Portsmouth was a strategic one, so as not to appear sounding biased in favour of either city and to remove any lingering associations with Radio Victory, a poorly received radio station primarily focused on Portsmouth.

The following is an excerpt of a 1986 interview with then Managing Director David Lucas in an Independent Broadcasting Authority publication:

"The original plan was to have studio buildings and offices in both Portsmouth and Southampton,' says Lucas. 'But that is an unnecessarily complicated way of doing the job. The important thing is for the programmes themselves to provide a strong and relevant local identity. Contribution studios have been established in both Portsmouth and Southampton to provide direct city-centre access to the airwaves for interviewees and guests."

"...But Lucas, like some other radio managers, wonders whether the high standards of IBA studio specifications are always necessary. 'A significant proportion of studio costs comes in sound-proofing them'; says Lucas. 'Would it really matter if the listener heard the occasional lorry rumbling past outside? With most stations operating on close mic techniques anyway, peripheral noise can be minor'".

Once the studios were complete, staff needed to be hired - almost from scratch. Sales managers and a Head of News were all recruited, ironically from Radio Victory. Construction of the new studios took under a year and finished in time for the station's launch in 1986.

[edit] The Gold, The Power and The Light

1987 saw

8 saw Ocean Sound undergo a massive reorganisation of its frequencies and services. The main changes were:

Ocean Sound (East) on FM would become FM-only and simply renamed Ocean Sound
Ocean Sound (West) on FM would become The Power FM
Ocean Sound on AM would become The Gold AM

with x The Gold AM launched on its medium-wave transmitters, effectively permanently separating from its FM counterpart. An all-oldies format playing 1960s and 1970s pop music, it won the right to use the name after a court battle with County Sound, a station originating from Guildford, Surrey, selected County Sound GOLD, later resulting in the Surrey station adopting its First Gold Radio moniker.

On 6 December 1987, Ocean Sound's coverage area was extended with an additional service covering the Winchester area. Entitled Ocean Sound (North) - The Light FM, this would relay the Ocean Sound West service, with locally focused news, travel and programmes during the morning, early afternoon and early evening. Ocean Sound North could be heard on 96.7 MHz FM.

Ocean Sound (East) continued as before on 97.5 MHz FM, albeit now with slightly older adult contemporary pop music and comprehensive local news, whilst Ocean Sound (West) relaunched as a music-intensive youth pop station - 103.2 The Power FM on 4 December 1988. Power FM was designed as a direct competitor to BBC Radio 1 in the area, with a heavy rotation of chart and Top 40 pop and mainstream dance, with quick hourly news and information.

[edit] Mergers, takeovers and relaunches

Sussex radio station Southern Sound looked upon Ocean Sound as a potential takeover target, citing its location in a prosperous and commercially attractive area of England. So in 1992 a merger was agreed forming Southern Radio plc, which would see the following further changes to Ocean Sound:

Ocean Sound and The Light FM would unite as Ocean Sound - Classic Hits (later abbreviated just to Ocean FM)
Power FM would continue as before
The Gold AM would merge with Southern Sound's AM frequencies to create South Coast Radio.

Ocean FM was reduced to an opt-out service from the main Sussex station, sharing output for most of the day with local news every half-hour at breakfast and drivetime. South Coast Radio would take on a much more relaxed sound with the slogan "Nice and Easy", playing mostly Easy Listening and soft Gold hits.

In 1994 Capital Radio, looking for expansion possibilities, opted to purchase Southern Radio plc, which included Ocean Sound, now renamed Ocean FM. This led to more changes, this time to the on-air sound rather than name changes. Whilst Power FM took on Capital FM's long-established, successful and highly-polished sound, Ocean FM became a more music-led station, playing heavy rotation soft adult contemporary hits, with its news and information sequences reduced in length and finishing with the sentence "And that's the way it is at <time check>".

In 1997 the Capital Radio Group along with the GWR Group sought Radio Authority approval to reduce the amount of local programming on its AM stations, affecting South Coast Radio. This would mean the station would be opting-out of a main service based in London. There Capital Gold was launched in place of South Coast Radio, with four hours programming locally produced, usually either at breakfast or drivetime.

In 1998 Ocean FM was a key target for newly-launched Wave 105, a similar-sounding commercial radio station also playing adult contemporary music. Launched by former Ocean Sound Managing Director David Lucas, Wave 105 would curiously base itself in Segensworth East, a few hundred metres away from Ocean FM in Segensworth West.

Meanwhile Ocean FM would be part of a network of AC stations, including Invicta FM and Fox FM. In 2000 this was re-organised to be part of the Century FM network, playing current AC music with a slogan of Number 1 for 80s, 90s and Now!

[edit] Ocean today

Despite fiercely loyal listenership to BBC Radio Solent, direct competition from Wave 105 and BBC Radio 2, and new services from Original 106, Win FM, The Saint (formerly SouthCity FM) and a failed revival of Radio Victory (now 107.4 The Quay), Ocean is now a well-known brand and locally outperforms all other music stations, except Power FM. It is such a strong name that GCap Media bosses refused to re-brand the station as Century FM along usual radio network lines. Although still part of the Century network, no networked shows are currently broadcast. It serves an area of England with a high proportion of commuters to London and a higher-than-average disposable income from middle-class families and people over 45. Its target age range is 25-45.

Local programmes heard on Ocean include Skool Daze, as well as local DJ's Steve Randall, Richard Williams, David Perry and Pippa Head.

Ocean went digital in 2003, airing on DAB digital radio in South Hampshire and the Isle of Wight, along with sister stations Power FM and Capital Gold; competitors Wave 105, The Saint, BBC Radio Solent; and new stations Capital Disney and XFM.

In May/June 2006, Ocean dropped the 'FM' from its previous 'Ocean FM' name to become just 'Ocean', simultaneously introducing a new set of logos and the tagline Hampshire's Greatest Hits.

Ocean's weekday presenter line-up as of 6 June 2006 is:

01:00 - 06:00 Ben Foster - live interactive overnight show
06:00 - 09:00 Ocean FM Breakfast with Richard Williams
09:00 - 13:00 David Perry - including the Rewind 9@9
13:00 - 16:00 Pippa Head - including Love After Lunch
16:00 - 19:30 Steve Randall - Drive Home including Skool Daze on Friday
19:30 - 22:00 Warren Hayden - Evening Show
22:00 - 01:00 James MacDonald - including Ocean's Lovelines Classics

[edit] FM and AM Transmitters

Chillerton Down, Isle of Wight: 103.2 MHz FM (2kW) directional transmitter - covering Southampton, South-West Hampshire and most of the Isle of Wight (Power FM)